Translating a technical product into value
A value ladder from feature to operational, business and strategic meaning.
Confronting frameworks to reality.
Product Marketing points of view, direct answers to recurring questions, and work published or shared elsewhere.
Articles
Product Marketing points of view.
Product Marketing job is defined by company's context.
Naming the right problem to solve is what is expected from a Product Marketing.
Enablement is more a question of adoption
Great assets nobody uses is not a successful deliverable.
Disagreement is usually competing hypotheses
Reframing positions as testable bets lowers the temperature and moves the team toward evidence.
Governance is what make AI use scale in an organisation
Input quality sets the ceiling; original sources, review and feedback keep useful workflows honest.
When AI commoditizes, the scarcity moves to distribution
When models become interchangeable, trust, adoption and customer relationships become the defensible work.
Pricing is more than a final adjustement
Price is a market signal and the shape of the offer is part of the positioning.
Demand generation is educating a buyer you won’t meet for a year
For complex products, demand generation shapes the problem and the buying frame long before a lead is ready.
My first 100 days
The first months are for earning trust and turning a vague mandate into a concrete, prioritised plan.
Billets
Short positions for the work in between.
Publicly shared
Podcasts, workshops, interviews and articles.
Devenir un CSM stratégique : collaboration, alignement produit et leviers pour réduire le churn
A conversation about turning purchase intent into business value and building a two-way working relationship between Customer Success, Product and Product Marketing.
Open original
Conduite du changement : la clé de voûte des projets digitaux industriels
Why industrial software adoption depends on field involvement, existing operating processes and an organisational diagnosis—not technology alone.
Open original
Attirer, fidéliser et développer les talents en Customer Success
Facilitated the recruitment track of a participatory CS Engage workshop covering candidate profile, selection, onboarding and long-term talent development.
Open original
Youssef Agouzoul : Un ingénieur qui ose se réinventer
An interview about education, learning through demanding transitions and how engineering, Customer Success and Product Marketing now reinforce one another.
Open original
Faut-il un département Customer Success ?
Why Customer Success exists to turn product intent into realised customer value—and what the function should never become.
Open original
Définir son équipe Customer Success ?
A practical way to start from company and customer stakes before defining interfaces, responsibilities and team composition.
Open original
Mettre en place les bons rituels ?
How rituals can create alignment inside the CS team, across departments and with customers without sliding into bureaucracy.
Open original